Benton Textiles, Inc. (HBS case no: 9-341-001)

Introduction Benton Textiles have developed a new process, which can feed a special wrap up to certain types of textiles. The subsequent abridgment will discuss dickens of the key questions that every confederation faces when it introduces a new intersection point point: Which foodstuff should the telephoner locate? And how should the new growth be priced? The alternatives for Benton is either to salve down the higher(prenominal) priced market, to the glower priced market, or to combine the two and archetypical enter the higher priced market and then move to the lower priced market. First the accredited market billet is analysed in rove to wind up a sense of the market and the challenges the comp whatever faces. Second the distinct alternatives of Benton textiles ar assessed in basis of profitability, timing and risk. Lastly a pass is made on which market they should tar let a gigantic with an action plan. The watercourse market situation The product, which Benton Textiles has developed, has a unspoilt busy amongst the buyers, and several mode magazines have featured it. At consecrate there are no competitors with a alike(p) product, why they are qualified to price it at what ever take they like (and thereby maximise their own profit). The difficulty is that it power take a long time onwards the product gains common word meaning (up to two years), and it is the possibility that it neer will.

moreover their product is non protected by patents, so their further competitive usefulness is know-how. If the product becomes a achievement it is apparent that competitors will estimate to copy it. Benton in any case has the option to notice to manufacture and distributors of upholstery. Although they assess this more difficult (and expensive to target), it likewise provides the opportunity to fill up unused capacity (and thereby secure a bigger contribution to cover... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper