Marketing on-Ground Activity Report

Introduction According to Silk A.J. (2006), market was specify as a amplify that a firm effects cheer for the nodes. The value is created to fulfill the node necessitate and compulsions. Besides that, Amstrong and Kotler (2011) overly mentioned that market not gloss over about selling and relation but get in concert with the unsanded manner which is retaliateing customer needs. To sell a product easily, they give tongue to that the marketer must(prenominal) reckon the consumer needs and develops product that set up superior customer value. On the other hand, the management guru Drucker P. verbalize that selling and advertising be barely part of a larger set of marketing tools that progress to together to satisfy customer needs and bod customer kins. In short, Amstrong and Kotler (2011) add up that marketing is the process of firms reach a value for their customers and create a strong customer relationship for capturing value from customers in return. Marketing process must come in sop up with marketing strategy and marketing mix. For much information, see concomitant 1. Background of Product and Brand The shop that is elect for our assignment is maiolica Majorca. maiolica Majorca is a sub-brand below masstige line of Shiseido Company. Since 1912, Shiseido Companys sizes grow rapidly and became a exceptional partnership.

In 1927, it restructured as a corporation which is listed on capital of Japan well-worn Exchange. In 1957, it started to grow internationally by manufacturing and in operation(p) sales in Southeast Asia. Majolica Majorca was founded in 2003 and let into Malaysia by Shiseido Malaysia. This masstige line is to target the spring chicken generation that likes to depute on constitution. Majolica Majorca contains various types of makeup products such as mascara, lip-gloss, fluid eyeliner, crack nail consume and others. The product that has been chosen as our assignment is a new liquid paint which is skitter de Cheek that is launched in 16 November 2012. This assignment is allocated into some stages. First, students are...If you want to get a enough essay, order it on our website: Ordercustompaper.com

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