Principles of Marketing Essay

The syllabus content includes a study of the blood between trade and society, nature and functions of marketing, marketing management processes, marketing tools, the markets, and the consumers. melodic phrase Objectives The main goal of the course is to provide an overview of the basic principles underlying ripe marketing theory and practice. It get out provide participants with an disposition of the analysis that is infallible for taking marketing decisions, and the wide range of factors (and interactions of those factors) that need to be considered in the design of a marketing program. students should come away with this course with an understanding of the marketing system and its role at bottom the Malaysian economy and within an individual firm by studying how products and services atomic number 18 planned, priced, promoted, and distributed in order to satisfy consumers wants. Learning Outcomes Upon completion of the course, students should be able to ? draw and apply knowledge of the key marketing concepts.Please dress right and appropriately (according to universitys dress codes) when attending crime syndicatees. ? Group projects Assignments There give be group projects and assignments. For group project, work together with your group members and at the end of the project your group members will assess your contribution to the project. You are expected to do a group presentation before first appearance of written copy during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the specified date otherwise you whitethorn be penalized for late submission.If you encounter any problem to submit assignments on the specific date, you are required to inform the lecturer within 2 days of the specified date. For any type written assignments given, the format of the stem should be as follows ? A cover scallywag with your details Name, Student ID and Sections ( as registered in CMS) ? Font Time New Roman , coat 12 with 1. 5 spacing ? Include a reference page for every assignment that you submitted. ? Forums Students are required to participate in each(prenominal) 3 forums posted by the Course Leader and marks will be assigned based on the quality of the discussion. ?Accessing/ Checking UNIEC Virtual It is extremity important for students to access and check their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE. Examination Format Final enquiry will be a three hours-examination. The exam will valuate your level of understanding and knowledge acquired in this course. The question formats may incorporate of multiple choice, true-false, short essays, and case-based problems. Week root words Covered Overview 1 2 3 4 Topic 1 selling Managing Profitable Customer relationship Topic 2 The merchandisingEnvironment and the marketing Information Topic 3 Consumer Markets and Consumer Buyer Behavior Topics/A ctivities Remarks/ Deadlines Introduction. Class activities Getting to know. Overview of course plan. Marketing Managing Profitable Customer Relationship ? Definitions of marketing ? Basic concepts of marketing ? Evolutions of marketing ? Relationship marketing ? Marketing strategy and the marketing mix ? Marketing Challenges in the future Read ? Kotler Chapter 1 ? Harley-Davidson case. Chapter preview p158. Class activities ? address course session materials Topic 1 ? Discuss Harley Davidson exercise.The Marketing Environment and Marketing Information ? Companys Microenvironments ? Companys Macroenvironments ? Marketing interrogation process Read Forum 1 ? Kotler Chapter 3 4 ? actual Marketing 4. 2 Tracking consumers on the Web Smart targeting or a little creepy. p 151 Class activities ? Discuss reading materials Topic 2 ? Discuss Prius Leading a Wave of Hybrids case Consumer Markets and Business Market ? Consumer purchase Behavior ? Consumer Decision-making Process ? Facto rs Affecting Consumer Buying Behavior.