Media Essay Example | Topics and Well Written Essays - 750 words

Media - Essay ExampleThe look study conducted by the major professional organizations of United States has uncovered several key and eye-opening facts about the personal effects of grocerying valance upon the children. The report has been prepared by American Academy of Pediatrics, the American Medical railroad tie and the American Psychological Association in which these professional organizations have claimed that the entertainment industry uses to intentionally commercialize valance to the children and consequently the children have to face the deleterious and harmful effects of entertainment personnel (Wilson, 2002). The merchandise of violence to the children is not something new but the trend was initiated in 1984 when the marketing companies found that due to the deregulating of television by the Federal Communication Commission they have the open opportunity to directly market the toys and other products to the children through the medium of TV programs. The children programs also became commercialized and in turn the children also became an important growing consumer group strongly exploited by the media commercials (Huston, 1992). Along with the duration, the essence of commercialism increased inwardly the TV programs and children were offered with the toys directly replicas of the TV programs. The video games, movies and fighting cartoons became popular among the children and the media and toy manufacturing industry joined transfer for marketing violence to the children through the toys, games and programs. The trend had very strong impacts upon the psychology and behaviours of the children. The parents mostly reported that they keep back gradual change in the attitude of their children and now the children are mostly found more lean towards violent programs. The nature and behaviour of the children has also changed a lot in the wake of violence marketing by the entertainment industry and the parents commonly complain about the increasi ng levels of aggression among their children (Huesmann, 2007). The children tend to be more vulnerable to the harmful effects of media violence because they could not understand the world like adults and briefly believe whatever they see on the television programs and cartoons. The children dont have the mental capabilities to reckon logically about the actions seen on the TV and they give attention towards the things they appear on the screen without realizing the dissimilarity between real and drama. The exposure to the violent act also makes them scared and at the same time they also strived to attempt the same things in their real lives as they see on TV. The excitement and mogul of the entertainment media limit their thoughts and they became addict of violent entertainment soon after having exposure of such programs (Wilson, 2002). The violence marketed through media has an obvious impact upon the personalities of the children and it changed the way they interact with the w orld and people around them. Since the children go steady a lot from their play and other entertainment activities so the media violence also changes their attitude and social behaviours. They learn to attach others and through things upon them in order to show their power and strength to the world. They tend to