Importance of Mobile Website Mobile Web Development

Question: Discuss about theImportance of Mobile Website for Mobile Web Development. Answer: Introduction Internet has become the sensation and with internet pacing its way through, smartphones are gradually taking over the market and Vodafone Malta has understood that. With the emergence of smartphones, the new age of portability is marked. From a wide array of devices, the challenge comes down to Vodafone in order to optimize their company website so that everyone can use. The main purpose of optimizing the website for the smart phones is to improve functionality and navigation. A mobile website is actually the copy of the actual website which is smaller and much simpler and easy to access and Vodafone Malta has done that perfectly. The following report discusses the need to optimize any websites for smartphones and how Vodafone Malta benefits from this. Traditional Website and Mobile Website The world is evolving as well as the mobile industry. With these new changes, the challenge that has been put forth to the developers are the need to optimize the website so that it can viewed in any smartphones which is having the Webkit browsers installed in it. With the help of Webkit technology, any end user is able to view the website in their smartphones (Mohorovi?i?, 2013). The main difference between a traditional website and mobile website is that mobile website is simply a copy of traditional website with some little changes here and there so that it can fit in any sort of screens and also the main advantage of having the mobile website is that it provides the user with much simple look and easy to navigate. Also the mobile websites are much more responsive than that of the traditional one. The main drawback for the mobile websites is that it got a fixed design with no graphics and also the pages are not that organized. Improving the Mobile Website Portability has given users the freedom to access any website directly from their smartphones. But with increasing technology, the developers in Vodafone Malta needs to advance their sites keeping in mind what is good for the user so that it becomes easy for the users. There are few points which a developer should keep in mind while developing the website in behalf of Vodafone Malta is it should develop the page in a unique way that it remains simple but also looks beautiful (Forbes.com, 2017). Vodafone has optimized in such a way that it loads up real quick so that the users may need not to wait for long and can be operated from a moderately slow internet connection (McNaughton and Light, 2013). It also gives the user the feature of click to call where the user can access the website from his/her smartphone from anywhere and can get the information. Vodafone Malta has known this fact that mobile website development is quite less than mobile app as for mobile application, the developer need to develop apps for different platforms and website would open in any browser (Mohorovi?i?, 2013). Vodafone Malta should focus more on their webpage looks as if the user finds it difficult to use, the user may switch to another. The one thing Vodafone can do is the addition of QR codes in their webpage so that the user can show that code in their retail store so that they can help their user more quickly (Lu and Rastrick, 2014). They should also consider showing all the deals and offers in their website so that the user can get to know about the latest happenings. One thing Vodafone can add is the offline features so that even if there is no internet connection, users can get their basic work done. The bandwidth of the webpage should be high also so that if many users try to access the site at a time, it would not collapse. The main thing is that the website should be fully secure and all the information should have a back up. They should try to maintain contact with the users all the time and should resolve all their matters timely (Jensen, 2014). Benefit to the Company Vodafone Malta needs something that would put them out of the blue and get a stronghold over the market. With mobile website, Vodafone can easily update anything on their page with minimal time also having a website of their own represents the brand power (McNaughton and Light, 2013). Customers are attracted towards the brand and it a good idea to promote one brand over the social media. With mobile website, Vodafone can keep a track of their customers and using that information, they can do much improvement to their sites (Horvth and Fedorko, 2016). Designing is also a key aspect as if the customer likes the design of the webpage, they will suggest others also to view (Gibbs and Gretzel, 2015). With the website development, Vodafone is creating a professional and reputable image in front of the people. With the website, the company can add new listing, offers and much more instantly. The more interesting the page is, more the user will spend time on their website browsing about the products and offers. With mobile website, users can access the site of Vodafone from any part of the country with just a click they can do whatever they need (Horvth and Fedorko, 2016). With good, intuitive interface, users will promote the website of Vodafone over many social networks by which many others will come. As Vodafone is quite popular in the European market, many other companies would like to link their website with theirs so as to increase the user database (Singh, Malik and Sarkar, 2016). There is no thumb rule that the developers in Vodafone should only focus on users with smartphones. Its a two way where the company needs to focus on all user groups so that they can deliver accordingly and meet the requirements of their customer. Conclusion According to the statistics, it is said that there are more smartphones in the world than human beings. Mobile website development is cheap and it can be updated easily with less time in hands. Also, it boosts the productivity of Vodafone and many other companies would like to tie up with them. Also, the company would get promotion on the social media which would benefit the company and seeing that many other customers would also come and view their page. Also, Vodafone should try to implement new things onto their website so that it does not get monotonous and the site should be informative too. References Forbes.com. (2017). Forbes Welcome. [online] Available at: https://www.forbes.com/sites/forbesagencycouncil/2017/02/17/6-seo-trends-to-inject-into-your-marketing-programs-this-year/#345df0a25652 [Accessed 25 Feb. 2017]. 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