Analysis of Privacy Issues at B2B and B2C

Web Site merchandiseThe powerfulness to effectively develop an get hold of merchandise mix and convey the desired trade centre is an all important(p) element in any successful telephone circuit strategy. The ability of the internet to r individually new markets requires the creative squawk of selling strategies as a means of gaining a rivalrous boundary line in the marketplace while develop loyal, satisfied clients and achieving persistent term growth (Electronic Commerce, 2004, Pp. 22-26). In turn, this die hard will shit contented clients. This musical theme evaluates merchandise strategies utilize by the bladesites of iii major domestic retailers, Wal-Mart, beaver Buy, and Sears, with specific emphasis on the guest religious service abided by each site. It first identifies the marketing official documents used by each wind vanesite, and then describes the paygrade tool and the essential customer service characteristics developed by a learning team u p to assess each site. Using the elect evaluation criteria, the root then evaluates each site for customer service, then compares and contrasts each website in hurt of marketing tools used and customer service provided. Next, the paper then identifies the best website establish on the evaluation criteria with an analysis of the marketing tools used and the website?s approach to customer service. Based on this analysis, learning teams tenderize recommendations for improvements to both marketing and customer service for each website. The paper concludes with a unofficial of the learning team?s observations.

Marketi ng Strategy and ToolsIn terms of marketing s! trategy, Best Buy and Sears use product-based and customer-based marketing strategies. This is the latter(prenominal) to a much lesser decimal point that establishes web presence (Electronic Commerce, 2004, Pp. 213-221). Both retailer?s technical web site home pages are organized in emblematic product-based fashion, listing the various product categories one would continue to fall upon for a traditional business-to-consumer site design. However, they also provide cogitate for the various business-to-business customer... If you want to get a liberal essay, raise it on our website: OrderCustomPaper.com

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