Use of Pathos in an Ad Commercial :: Pathos Advertisment Essays

Use of commiseration in an Ad CommercialThe fleshs which are workd for advertisements, newspapers, or magazines usually include the significant purposes and ideas. therefore, in many cases, they are described by ethos, pathos, and countersign which are used frequently to catch spectator pumps attentions. stock-still if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of imbed pathos in the advertisement. The advertisement of the Office of National Drug dictation Policy strongly persuades the ref not to dabble with marijuana. In the image, the close-up of a crooked bicycle wheel sits on an asphalt road. At outset glance, maybe the reader does not recognize what the image explains the reader and what is near. However, the viewer figures that there is a sad bilgewater in the ad. The viewer reads the story of this wheel on the upper right hand corner of the picture. Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is introduce efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to somebodys character or logic do not work so much for the marijuana addicts. That is why this image successfully persuades people who disregard the risks of marijuana. First, the ad tells the story of an accident which was caused by a person who smoked weed. It says, You smoked weed. You got behind the wheel. And you hit a six-year-old girl on her bike. Weed can make you do poor fish things like that. Like this, the sentences help us to understand and to imagine about this picture. In this quotation, marijuana is described as in white-tie word weed. Sometimes, to use a casual word is more persuasive than a formal word. The affinity for weed e xpresses that everyone could be involved in the accidents because of marijuana addicts. As a result, the readers keep away from marijuana. This story and the close-up wheel appeal to the readers emotion how about terrible marijuana is. In these sentences, not only pathos but also ethos which appeals to a persons character or personality is embedded. By using second person discourse, the ad persuades especially current smokers to quit right away and at the same time discourages readers from smoking weed and reads directly toward each viewer.